During my time as a Graphic Design intern at Tanzaro Creative in Manchester, I got the chance to create a brand identity and website from scratch. The client Luxury Lodge Group is a young investment company that offers bespoke holiday lodges in the heart and north of Wales, United Kingdom. The briefing for this project was, to create a full brand identity and a website that would look modern and luxurious and yet has a connection to the ancient forests and the flourishing nature of Wales.
The branding included the design of a logo, the creation of business cards, compliment slips, and a letterhead, as well as the design of a Website with Wordpress. Additionally to the branding I created a brochure that will inform readers about the two-holiday sites Coed Wern and Seven Springs. My approach to the branding design was to keep it clean and simple. I wanted to incorporate the broad natural beauty of Wales, the breathtaking landscapes, and the holiday sites of Luxury Lodge Group through imagery on the Website and keep the corporate design simple and timeless.